TREND WATCH: Fermented organic cosmetics from Korea

A new trend straight from Asia is on the rise: fermented K-Beauty in organic quality. Fermenting food is a millennia-old tradition in Asia to make it more nutritious, healthier and longer-lasting. More effective and healthier is also good for our skin; fermented skincare products are absorbed into the skin more quickly and effectively and provide gentle but highly effective treatments.

The Korean organic cosmetics brand Whamisa uses fermentation (a fermentation process) to intensify the concentration of natural ingredients and maximise their effect. Natural ingredients such as rose petals, bamboo shoots, matcha, white ginseng and herbs are mixed with bacteria and fermented in this way. The products do not contain water, but plant "water", which is extracted at a low temperature. Since 2010, Whamisa has been manufacturing products that are certified organic, organic and fermented, making them more effective and yet gentle on the skin. An impressive portfolio for a young brand!

This results in highly potent processes that have an even more intensive effect on the skin. Whamisa uses traditional knowledge for its fermentation process, which is tested in the company's own laboratory and expanded with technological findings. Certified organic raw materials are used for the realisation. This is particularly important for Biomazing, especially when these products penetrate even faster and deeper into the skin.

Fermented cosmetics

• is better absorbed by the skin, the active ingredients penetrate faster and deeper into the skin layers
• is naturally preserved, without additional substances
• contains a higher concentration of active ingredients, nutrients and antioxidants
• is gentler on the skin, but still highly effective

Whamisa works with traditional formulas and draws on the knowledge of many years of tradition. The gel-like, slippery consistency of the products, which is unusual for Europeans, may seem a little unusual at first glance, but it makes the skin glow. The results of traditional fermentation are amazing: the skin is better supplied with nutrients and moisture, it becomes clearer and more even. As anti-ageing is part of skin care in Asia, skin ageing, wrinkles and pigmentation disorders are prevented and the skin feels noticeably smoother after the treatment.

Whamisa's sheet masks, made from algae and hydrogel, are brand new for us Europeans: instead of applying a layer of cream mask, the entire mask is applied directly to the face like a "sheet" with cut-out areas for the nose, mouth and eyes. The masks are infused with ingredients for radiant, clear, soothed skin with that certain glow, thanks to fermented ingredients such as algae and bamboo etc. The masks have been proven to provide extra moisturisation for the skin for 72 hours.

The Korean beauty secrets of Whamisa are available exclusively in Switzerland and Austria at Biomazing, under www.biomazing.ch and www.biomazing.eu.