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BYBI stands for By Beauty Insiders and was launched by Elsie and Dominika in England in 2017.
Elsie and Dominika live their passion for natural cosmetics through the beauty blog Clean Beauty Co, which became one of the first places to go for green beauty in the UK and have since been recognised as innovators in natural cosmetics. Through their years of experience and market insight as both beauty bloggers and consumers, Elsie and Dominika know what is important when it comes to effective natural cosmetics. Their passion for homemade natural cosmetics began with their first DIY projects, which they also shared on their blog. Gradually, the desire to launch a skincare line that prioritises composition and effectiveness, but also looks modern and is fun to show off, grew - and BYBI was born. Elsie and Dominika only produce what they themselves are convinced of and what is not yet available on the market. They only use high-quality, nurturing and nourishing ingredients, all of which are 100% natural, vegan and cruelty-free - and are committed to absolute transparency with their brand.
